The Product
Everything you need to run local at network scale.
Local Champion brings the entire Google Business Profile workflow — visibility, optimisation, and franchisee engagement — into one platform built for franchise marketing teams.
A live view of every location in your network.
Total views, phone calls, direction requests, website clicks, bookings, posts published, average rating — across one location, a region, a brand, or the entire network. Week-on-week changes, performance over time, and a Sync Now button when you can't wait for the next refresh.
- Real-time data from the Google Business Profile API
- Group locations by region, state, brand, or franchisee tier
- Date ranges from last 7 days to all-time
- CSV export for board reporting
Know your top performers — and your bottom ten — at a glance.
Rank every location by views, website clicks, phone calls, direction requests, or average rating. Toggle between absolute value and percentage change. Spot the top of the network, the bottom, and the locations on the move. A colour-coded map shows you where the green is — and where the red is.
- Top 10 and bottom 10 lists, side by side
- “By Value” or “By % Change” view
- Geographic heat map across Australia, NZ, or wherever your network operates
- One click from a location pin to its full dashboard
Reply to reviews faster, without losing your brand voice.
Every review from every location lands in one inbox. Local Champion drafts replies in your approved tone, flags the ones that need a human, and categorises feedback by theme so your team can act on what customers are really saying.
- One inbox for all Google Business Profile reviews
- AI replies trained on your brand tone and approved examples
- Auto-detected themes: quality, speed, pricing, complaints
- Escalation queue for negative or sensitive reviews
Never used a laundry delivery service before. This company were great. Very courteous and helpful.
Great coaching, but communication about session timing could be much clearer.
Exceptional care for my father. The team goes above and beyond every single visit. Truly remarkable.
Turn thousands of reviews into five things to fix this quarter.
Local Champion reads every review and extracts the themes that matter: what customers love, what they're frustrated by, and the exact phrases they use. You see a sentiment score per location, a network-wide breakdown, and an executive summary you can paste straight into a board pack.
- Per-location and network-wide sentiment scores out of 10
- Positive themes and areas to improve, surfaced automatically
- Keyword cloud with sentiment colour-coding
- AI-generated executive summary and prioritised recommendations
- Trend tracking so you can see whether last quarter’s fixes moved the needle
Customers praise service quality and staff communication. Pricing concerns are concentrated in three metro locations. Prioritise updated photo content and clear service inclusions for underperforming sites this quarter.
Turn performance spikes into network-wide momentum.
Every week, Local Champion surfaces the franchisees with the biggest lift in views, calls, and ratings. Run automated campaigns to celebrate them: Slack posts, email shout-outs, certificates, and social-ready updates for your leadership team.
- Auto-detect weekly, monthly, and quarterly top movers
- Templated campaigns across Slack, email, social, and certificates
- Recognise “most improved” alongside “top performer”
- Hooks into Slack, Workplace, Teams, and email tools
Weekly GBP posts. Every location. Without nagging franchisees.
Google rewards Business Profiles that post regularly. Most franchisees stop after the third week. Local Champion writes location-specific posts on a schedule you control — events, offers, updates, seasonal hooks — and queues them for franchisee approval, or auto-publishes if you trust the AI that far.
- Location-aware post generation — mentions the suburb, the team, the season
- On-brand voice configured once at the network level
- Franchisee approval workflow with one-tap approve
- Recurring schedules — “every Tuesday at 10am” — set and forget
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Built on the official Google Business Profile API. No scraping.
Local Champion connects to the tools your team already uses: Google Business Profile, Slack, Microsoft Teams, email, CRM workflows, and BI reporting. Keep data flowing without asking franchisees to log into one more dashboard every day.
Want to see Local Champion on your own locations?
Book a demo and we'll connect three of your locations during the call. You'll see your real dashboard, your real reviews, and a sentiment snapshot of your network — within the demo.