Your profile got suspended. Let's get it back.

A hard suspension means Google has removed your profile from Maps entirely — it's invisible to customers searching for your business. This requires a formal reinstatement appeal with supporting evidence and typically takes 7–21 days to resolve. A soft suspension means your profile still exists but is unverified or in a "pending" state — you'll usually see a banner asking you to re-verify your listing. Soft suspensions are generally faster to resolve, often through a re-verification code. The most important thing is identifying which one you have before doing anything, because the steps are completely different and taking the wrong path wastes time you can't afford.

You can, and many business owners do — but the failure rate on self-filed appeals is significantly higher. The most common problems we see are: filing before fixing the underlying violations (Google sees the same issues and rejects again), submitting insufficient evidence (a single utility bill rarely satisfies Google's reviewers), writing an appeal that's too short or too vague, and using the wrong submission channel for the suspension type. Each rejection makes the next attempt harder. If you want to try it yourself, fix every violation first, compile a thorough evidence package, and write a detailed narrative — not just "please reinstate my profile."

For a well-prepared appeal on a standard hard suspension, most of our cases resolve within 10–18 days from the date of submission. Some cases with straightforward evidence resolve in as few as 5–7 days. Complex cases — particularly those involving ownership disputes, multiple prior rejections, or profiles with a history of guideline violations — can take 3–5 weeks. We've never had a case take longer than 6 weeks. The timeline is largely driven by Google's internal review queue, which we can influence through escalation pathways but can't fully control.

A rejection isn't the end — it's information. Google's rejection responses, even when generic, contain clues about what the reviewer found insufficient. We analyse every rejection carefully, identify what was missing or unconvincing, strengthen the evidence package, and file again with a revised appeal. In our experience, a second well-prepared appeal after a rejection has a very high success rate. What doesn't work is filing the same appeal repeatedly or giving up after one rejection. We stay with you until your profile is reinstated.

Yes — competitor flag attacks are more common than most people realise, particularly in competitive local markets like trades, legal, and healthcare. We can identify the pattern (sudden spike in "suggest an edit" reports, reviews from profiles with no history, coordinated spam flags), document the attack, and file a detailed dispute with Google's support team. We can also implement ongoing monitoring so that any future user-suggested edit to your profile triggers an immediate review before it goes live. In clear cases of coordinated attacks, we've had profiles reinstated and the false reports overturned within 10 days.

Your reviews, rating, and review history should remain intact after reinstatement — they're attached to your profile record, not to its published status. This is one of the reasons it's important to recover your existing profile rather than create a new one. A new profile starts with zero reviews, zero ranking history, and zero trust signals. Your reinstated profile picks up exactly where it left off. In rare cases involving duplicate listings or profile merges, some review history may be affected, but this is uncommon and we'll tell you clearly if your specific situation carries that risk.

This is genuinely risky and we advise against it. Creating a second profile for the same business location while one is suspended is itself a policy violation — and if Google detects it (which they often do, particularly for the same address), it can result in both profiles being removed and your account being flagged. It also signals to Google that you're trying to circumvent the suspension rather than comply with their guidelines, which makes reinstatement harder. The right move is to fix the existing profile and pursue reinstatement through the proper channels.

Manager access to your suspended Google Business Profile. Your business registration documents — ABN or equivalent, and any trade licences relevant to your industry. Photos of your business premises — exterior signage, interior, team, vehicles, anything that proves your physical presence. Any existing utility bills or lease agreements showing your business address. The more of this you can get us quickly, the faster we can build your evidence package and file. Most clients are ready to submit within 2–3 business days of coming to us.